Food Lovers Market tasked us to provide a digitally led campaign with the objectives
of increasing sales and brand sentiment among the KwaZulu-Natal region.
of increasing sales and brand sentiment among the KwaZulu-Natal region.
If you’ve ever been to KZN, you’ll find that it’s a melting pot of culture and flavours.
It’s vibrant, colourful, has unique slang and the food? Spectacular. From the Mutton Biryani
to the sweet yet spicy pineapples. From Zimbali to Umlazi you’ll find people cooking up
storms in their kitchens.
This is the perfect combination to position Food Lover’s Market as the destination
in KZN to provide you with the best deals & produce, for all your cultural needs to make
it a “Lukka” time no matter the region you are in.
It’s vibrant, colourful, has unique slang and the food? Spectacular. From the Mutton Biryani
to the sweet yet spicy pineapples. From Zimbali to Umlazi you’ll find people cooking up
storms in their kitchens.
This is the perfect combination to position Food Lover’s Market as the destination
in KZN to provide you with the best deals & produce, for all your cultural needs to make
it a “Lukka” time no matter the region you are in.
MAKE IT LUKKA LOCK UP
Lukka is a colloquial term that’s synonymous
with KZN natives.
with KZN natives.
It means good, great or even fantastic,
its an extension of the word “lekker”
that the Natal folk have customised
into a common slang.
its an extension of the word “lekker”
that the Natal folk have customised
into a common slang.
It’s got positive connotations and is
all about good vibes.
all about good vibes.
Over the next few weeks, we strateGically delivered this message to different target audiences throughout
the KZN region by email, social media, display ads and DOOH.
the KZN region by email, social media, display ads and DOOH.
MAILERS
social media
Out of home
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