Gillette entrusted Iconic Collective with developing a campaign for the ProGlide Razor.
The goal of the campaign was to showcase to men that Gillette equips them with the advantage
to thrive in their endeavors.
The goal of the campaign was to showcase to men that Gillette equips them with the advantage
to thrive in their endeavors.
We sought to capture pivotal, impactful moments in life—those that genuinely count, the ones that
test your mettle; moments that propel you beyond your comfort zone.
test your mettle; moments that propel you beyond your comfort zone.
These are the situations where you strive to present yourself at your finest, ensuring you can confront
even the most formidable challenges with confidence.
even the most formidable challenges with confidence.
Amid the thrilling anticipation of the rugby world cup 2023, We found a parallel between the world
of high-performance sport and the high expectations of today's men.
of high-performance sport and the high expectations of today's men.
storyboard
30 second storyboard
V/o
Gillette proglide, for incredible comfort and closeness.
in the arena of life, key moments define us.
There is no room for discomfort. being prepared makes all the difference.
what about redness (trust me).
Gillette proglide with 5 blades delivers incredible comfort and closeness.
show the world what you're made of.
First question!
Behind the scenes
key visual retouching
LIGHTS, camera, action!
SPECIAL THANKS TO THE TEAM:
The Gillette (Procter & Gamble) Clients:
Ezhilarasan Loganathan and Cayla-Rose Zukiswa Jack
The Springbok Legends:
Pieter-Steph Du Toit and Damian Willemse
The Iconic Collective Team:
Albert de Andrade, Carla Gontier, Bradley Bhramadu, Damien Rashkumar, Keegan Moffatt, Yogesh Chetty, Mmabotho Sehube, Kagiso Saasa, Deniel Sauls, Mitchell Bowker, Dermot Latimer and Mike Hall
The Production Team:
lncommon Productions and Tessa Ford Post Productions
